What we do:

~ As part of our Niche Market Consulting services we will…


Get to know your –

  • Skill Set
  • Industry Knowledge
  • Local Knowledge
  • Passions
  • Hobbies
  • Goals

In the beginning, in the middle, and in the end, the most important element to developing a successful niche is you and your team. Honestly assessing what you are capable of doing, what options are available to you, how determinedly you are going to go about “it”, your desire to make “it” happen, and the realistic achievability of your intended goals will all contribute to the success of your niche endeavors. In our Niche market consulting efforts, we will work with you to define what will bring you the biggest bang for your buck.

We aim to assist you in defining those necessary skills, that industry knowledge, those passions or hobbies in an effort to set you on the path to success.

Do you have to have a passion? A hobby? Will any niche attempts fail without a deep-seated fervor for something? No, not necessarily. It is, however, important to have a belief in yourself, your team, and the end target. But do you need to be an expert on a target niche? No, and when we meet, we’ll tell you why.

~ Get to know your facility

  • Geographic Location
  • Locale
  • History
  • Physical layout & capabilities
  • Guest demographics
  • Business community

In any given attempt to define, market, and succeed in a niche market, there are almost always some realities that can’t be overcome. The extreme sets the example: you can’t become an oceanside attraction if the coast is 1,200 miles away.

We will work with you to enumerate the pros that will lend themselves to a target niche, and expose the cons which might detract from any given niche.

~ Research & Identify Niche

  • Niches
  • Target markets
  • Pricing capacities
  • Competitors

Based on all we have learned about you, your team, your facility, and your location, we will devote our efforts to finding a variety of niches that will succeed given the aforementioned parameters. We will work with you in narrowing down the possibilities until we have determined the best fit and the one niche that will best lend itself to your success as you move forward.

~ Build Steps to Success & Implementation

  • Develop zero-based budget
  • Identify necessary steps
  • Describe requirements
  • Identify potential road blocks & methods to overcome same
  • Set definition of Success
  • Marketing (see below)
  • Materials procurement
  • Physical accomodations
  • Setting target date
  • Reservation considerations
  • Check-in to Check-out flow

Without a disciplined, documented, and detailed plan, no niche will succeed. It can’t be simply a question of identifying the niche market and, poof, success walks through the door. Now the work begins. And we are here to help. We will work with you and your team to ensure that all steps to niche success are identified, detailed, and documented for easy reference moving forward.

~ Marketing

  • Develop the message
  • Design logo
  • Develop marketing streams
    • Email
    • Press Releases
    • Website design, SEO practices & publication
    • Social Media
    • Local & National Media
    • Conferences, conventions, industry events
    • Relevant online clubs, groups, gatherings, etc
    • Mailings
  • Monitor analytics

Our team will consult with you and your team to ensure that the message is consistently on target, presented in predefined formats using agreed upon standards, and cohesive across all marketing medium. Research will be conducted into creative, niche-specific forums, blogs, conventions, etc. in order to determine multiple streams of getting the word out of your services to your target audience.

~ Follow up

  • Decision Time – Success? Worth it?
  • Feedback Loop – Modifications, enhancements, revisions
  • Monthly email check-in
  • Monthly monitoring of web presence

Time to complete the circle. A niche market has been identified based on various parameters. The target audience has been fleshed out. The steps to success have been identified. The niche marketing has been delivered. The plan has been implemented. The guests have come and gone.

Time for you to step back and hold a debriefing. What worked? What didn’t? What would have worked if only this or that element were changed? Is this what you really wanted? Is it going to hold you strong in the long run? We will be there to assist in this critical stage to ensure that as you move on, you have the tools to maintain a healthy, thriving niche.

~ Documentation

  • Summary Report on Findings
  • Multi-year budgetary guidelines
  • Marketing guidelines moving forward

In all instances, when we walk out the door for the final time, you will have at hand reports and documentation on what happened when, and how to proceed into the future.

And even though we might have headed on down the road, if you are in need of any assistance, know that we, at Niche Market Consulting, are only a short phone call or email away.

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Niche Market Consulting

If your facility is faced with the slow season blues, we invite you to consider developing a relationship with NicheMarket Consulting so that we can move forward in producing a successful and profitable series of niches for your hospitality facility.